Work

Deep case studies first, then a gallery of everything else I have shipped.

Case studies

My Club Group · May 2025 – present

GAIMS: an auditable LLM decision layer for supplier allocation

Routes every incoming purchase order to the right factory, explains why, learns from human overrides, and keeps a full audit trail. 3,000+ orders in eight months of production.

3,000+ purchase orders allocated in production over eight months
Minutes of manual triage per order replaced by a recommendation with rationale in seconds
Patent application filed on the decision-and-feedback method
Demoed to four UK sportswear groups in NDA-stage evaluations

Kelay AI · May 2026 – present

Kelay AI: a voice receptionist that books, reschedules and takes deposits

Multi-tenant voice AI for UK small businesses. A new tenant gets a working phone agent from an onboarding wizard; the agent speaks English and Mandarin and writes real bookings.

Pilot tenants live with real inbound calls
Booking, rescheduling and cancellation handled in-call with idempotent storage
English and Mandarin conversations in one agent

My Club Group · Zenith AI · May 2025 – present

Voice and chat agents wired into the business

Chat agents serving 40K+ messages to 15K+ users, voice agents that capture leads into the CRM with summaries and intent routing, and the 50+ integration workflows that connect them to orders, bookings and operations.

40K+ chat messages, 15K+ users served in production
Voice calls land in the CRM with transcript, summary and intent-based routing to the right salesperson
50+ workflows covering order status, sales-call booking and cross-system processes

Selected work

GAIMS

My Club Group · 2025–2026

Auditable LLM decision layer for supplier allocation; 3,000+ purchase orders routed in production.

LLM
Decision systems
Hono
Postgres

Kelay AI

Kelay AI (co-founder) · 2026

Multi-tenant voice AI receptionist for UK small businesses; books, reschedules and takes deposits in English and Mandarin.

Retell
Next.js
Stripe
Multi-tenant

Voice & chat agents

My Club Group · 2025–2026

Chat agents with 40K+ messages and voice agents wired into CRM lead capture, summaries and intent-based routing.

Voiceflow
Retell
Zoho CRM
n8n

Kit Funder

Kit Funder (not-for-profit) · 2025–2026

AI matching between grassroots sports clubs and sponsors across 50+ compatibility factors; 100+ clubs registered pre-launch.

AI matching
Messaging
Webflow

Zenith AI website

Zenith AI · 2026

Motion-led marketing site for an AI-native agency; GSAP, Lenis and Three.js on Next.js.

Next.js
GSAP
Three.js

Client Portal

My Club Group · 2026

Order tracking, estimates, artwork approval and one-time-code login for sports clubs.

React 19
TanStack Query
Stripe
Sentry

Product Hub

My Club Group · 2026

Internal product-lifecycle hub with Microsoft 365 document sync, department permissions and daily digests.

Microsoft Graph
Permissions
n8n

Elite Outlet portal

My Club Group · 2026

B2B clearance catalogue with enquiry basket, checkout and CRM-synced stock.

Zoho
Stripe
Catalogue

Kit order form

My Club Group · 2025–2026

Multi-step kit ordering with estimates, approvals and PDF previews; the backend is nothing but webhooks.

React
n8n
Stripe
PDF

Interactive 3D pitch decks

My Club Group · Zenith AI · 2026

Browser-based 3D presentation decks used in enterprise evaluations; one template, many brands.

Three.js
Presentations

Sponsor kit configurator

Kit Funder · 2026

Demo for a beverage brand's sponsored-kit selection flow with a printable user guide.

Demo
Static site

Crowdplay

Personal · 2026

Live event platform for in-person activities; stations, scoring, shared photo wall, host control room and projector views.

Supabase
React
Realtime

Selah

Personal · 2026

Worship-lyrics to PPTX generator with character-aligned pinyin, 17 themes and a song library.

Next.js
pptxgenjs
OpenAI